How?
피로 Day
매주 수요일 안마 (+ 박카스 선착순 100명)
손 쉬운 안마 방법 알려주기(개인별)
정착 후 명의만 빌려주는 형태로
Publicity effect
피로 회복 = 박카스
박카스는 Drug store에서..
Expected effects
부정적 인식의 변화
- 잘못된 정보에 구매를 꺼리는 소비자 감소
인터넷 세대와의 연
감성세대20세 전후 여성
1. 외부 지향적에서 자기 중심적 으로 변한 세대
2. 가치의존(소수의 창조자와 다수의 모방자)에서 가치창조(다수의 창조자와 소수의 모방자)의 세대
3. 일류 지향(획일성, 통제, 집단성)에서 평등 지향(다양성, 자유, 개별성)세대
4. 기능 중심적 사회에서 디자인 중심적 사회
If one singer is given a low vote from audiences, That singer become a dropout.
This Program is effected Music market
high ranking in K-pop chart and singer's cloth and words ranked in internet ranking.
Reinterpretation of Famous song in the
past.
Except for these cases there are many songs from 80s to 90s that won popularity through "I'm singer".
I’m s
Began in 1983, at the Stanford Prevention Research Center (SPRC)
SPRC is a pioneer in developing effective methods of health education and promotion, including those for community-wide application.
HIP has provided and expanded these services, primarily to Stanford employees and their families, but also to retirees and surrounding communities.
To be a leader in health promotion, publi
program's effectiveness is assessed. In the pages that follow, we provide recommendations for maximizing the effectiveness of each of these phases.
In large organization, surveys of workers and input of managers are very important for determining what training is needed (phase 1), but the actual training (phase 2) is usually provided by either the organization's own training department or an ex
Effective Loyalty Program
효율적인 로열티 프로그램의 방향
- 제품과 서비스의 가치제안을 강화하도록 프로그램의 설계
- 로열티 프로그램에 대한 충분한 투자
- 구매자의 재 구매를 유도 하도록 동기부여를 최대화하는 보상계획의 설계
- 계획 시에 특정한 시장상황을 고려
- 상품이나 서
– 85%
√ Korea – 52%(Rate of Hospitalization payroll : 58.7%)
(Rate of Outpatient payroll : 46.1%)
√ Health Promotion Program
- Providing Chronic Disease information
- Visiting Health Service
- Expanding Health Screening
- Improving living habits
√ National Cancer System
- Cancer Screening Program
- Visiting Health Service
program budget system which is focus on program since 2008. By implementing program budget system, each department could secure their own autonomy of budget organization and execution. Also they could organizing the budget and attaching the purpose which is focus on program.
Furthermore, It enables effective following-up control which is basis for performance evaluation of the program by sugges
The joyful and cheerful programs make more positive effects to
the following ads than sad and gloomy programs.
Hypothesis 1
If the main character of the program and
the main model of next ads are same,
the effects of ads could be changed.
Hypothesis 2
If the same person appear both the program and
commercial, preference of the products and brands
will be changed accord